Hi Reader!We’re in that in-between season. Half our brain is still in summer, the other half is bracing for fall. And of course it shows up in business too: Too many ideas but no clear starting point. Half-finished projects you swore you’d wrap up in July. Client emails flagged… but still unopened. It feels like a desk piled high with sticky notes and no clear system to move forward. Here’s the thing: this season isn’t about hustling harder. It’s about catching the natural rhythm shift into...
2 months ago • 1 min read
Hi Reader! Last week I told you what’s really happening behind the scenes at Simplify, Simplify — the slowdown, the breath, the refresh. This week, let’s get practical. If you want to keep clients coming in when things feel slow and people are cautious, you have to know this: Your client journey is either building trust or leaking it. 👉 If someone books a call and never gets a follow-up? Trust leak. 👉 If a lead ghosts because you don’t have a clear next step? Trust leak. 👉 If your onboarding...
3 months ago • 1 min read
Hey you, This isn’t my usual tip or system breakdown. You’ll still get plenty of that this month, but first I need to tell you what’s really going on over here. This year has been my hardest in business. Revenue is down. Leads are slower. The pipeline doesn’t look the way it usually does, and I know I’m not alone. Everywhere I turn, people are whispering the same thing: “It’s just… hard right now.”And they’re right. I’m not here to sugarcoat it or pretend it’s business as usual. It’s not. It...
3 months ago • 1 min read
Hi Reader!Here’s a truth most service providers miss: If your offer only exists in your head, it’s not really an offer—it’s an idea you keep re-executing from scratch. Let’s change that. This whole month, we’ve been talking about how to clarify and package your offers so they’re easier to sell. But here’s the part that makes them easier to scale: You’re not selling time—you’re selling a process. A good offer is a repeatable delivery system. It should have: A defined client journey from...
4 months ago • 1 min read
Hi Reader!Hey there, Let’s be real: if your offer requires you to start from scratch every single time a new client signs on, it’s not scalable—it’s exhausting. So many service providers are stuck because their offers are too custom, too inconsistent, and too dependent on them. If your packages are living in your head, if your pricing changes based on your mood (or their tone), if your client experience looks different every time—you don’t have a business model. You have a series of...
4 months ago • 1 min read
Hi Reader! Hey there, Last week, I told you we were in business renovation mode over here—tearing things down to the studs and rebuilding smarter, not messier. And this month’s theme, Package It Like a Pro, is all about doing the same for your business offers. Because if your offer feels a little… chaotic? You’re not imagining it. This week, I want to talk about three things that quietly wreck your ability to sell with confidence: Scope Creep Pricing Guilt Custom Chaos Let’s break it down:...
4 months ago • 1 min read
Hi Reader!Last September, I renovated my kitchen. Not a light refresh—we’re talking down to the studs. Pink 1956 tiles ripped up, walls opened, old systems pulled out. It was messy, loud, and disruptive. But it was also necessary. Because the kitchen didn’t function the way we needed it to. And lately I’ve been doing the same thing with my business. I’ve taken everything apart—services, systems, messaging, offers—and now I’m rebuilding. Smarter, cleaner, clearer. No duct tape. No guessing....
5 months ago • 1 min read
Hi Reader!Quick question:When did running your business start feeling like a never-ending science experiment? One minute you’re writing content, the next you’re troubleshooting why your email opt-in form isn’t working, and by the end of the day you’re elbows-deep in YouTube tutorials trying to “just update one little thing” on your website. It’s giving ✨mad scientist✨ energy.But not the fun, messy, creative kind—just the exhausting, “why is this on fire again?” kind. Here’s the thing:You’re...
5 months ago • 1 min read
Hi Reader!You’ve launched your online course/membership (yay!)… but now your inbox is overflowing with “Where’s my login?” and “Did I pay?” and “I missed the Zoom call 😩” Here’s the truth:Passive income isn’t passive until the systems are working. That means: ✅ An automated welcome email with login details ✅ A simple onboarding flow ✅ Clear expectations + payment processing ✅ Scheduled reminders + support boundaries If you're still manually managing everything after launch, we need to fix...
5 months ago • 1 min read