Hi, Reader!Last week I told you about the client whose email list had been quietly broken for three years. Opt-in forms pointing to the wrong list. A welcome sequence that had never triggered. Subscribers who downloaded her freebie and never heard from her again. I promised more this week. Here it is: The problem with most email marketing advice is that it assumes your system is working. It tells you how to write better subject lines, how to grow your list faster, how to improve your open...
23 days ago • 1 min read
Hi, Reader!A few years ago I had a client come to me who had been in business for three years. She had a lead magnet. She had a landing page. She even had a welcome sequence set up, or so she thought. When we got into the back end of her email platform together, we found opt-in forms pointing to the wrong list. A welcome sequence that had never actually triggered. And subscribers sitting in limbo who had never received a single email after downloading her freebie. Three years of collecting...
30 days ago • 1 min read
Hi, Reader!A few weeks ago, I fell into a TikTok rabbit hole. Someone casually mentioned an “adulting” spreadsheet and suddenly I was questioning my entire life. This woman had a list of things I had either never thought about or very much avoided. For example, did you know front-load washers have a drain tube you’re supposed to empty monthly? Because I did not. She also had basics like testing smoke and carbon monoxide detectors, checking appliance ages, and understanding when big home...
about 2 months ago • 1 min read
Hi, Reader! We’re always so hard on ourselves in January, and a long time ago I decided it should just be a free-trial month. There’s way too much pressure to change by the first day of the month, or the first workday of the month. Even though I had all my holiday decor down and my new year intentions planned by the second, my birthday was the 22nd, we had guests from out of town, and I was recovering from laryngitis. It’s always something! Before we move on from January, I think we need to...
2 months ago • 1 min read
Hi, Reader! I turn 40 today! Last weekend, my husband threw me the most epic 90s-themed rollerskating party - we rented out the whole rink and had the best time! I also came down with laryngitis, so that's fun.But one thing I don't have is that existential crisis that many get when hitting a big milestone. If anything, I feel more clear than I ever have. And clarity is something I don’t take lightly, because it’s also the thing most business owners are missing when they feel stuck,...
2 months ago • 2 min read
Hi, Reader! You’re not behind. You’re not disorganized. You’re not failing at consistency. You’re just holding too much in your head. Most solopreneurs are doing multiple jobs at once. You’re the strategist, the implementer, and the accountability partner. You’re making decisions, executing them, and remembering everything that still needs to happen. That mental load adds up. Decision fatigue is real. When every task feels equally important, your brain never gets to rest. And when your...
3 months ago • 1 min read
Happy New Year, Reader!I was mostly quiet in 2025. Not because I didn’t care. Not because I ran out of things to say. But because it was a hard year for me personally and professionally. Living with a genetic disorder and chronic pain means some seasons require more energy just to exist. Add in a tough economy and a business that serves other people, and I had to make some real choices about where my capacity went. Email did not make the cut. But here’s the important part. I did not...
3 months ago • 1 min read
Hi Reader!Last week I told you I’d share how clients use the Business Sanity Session to go from “stuck” to “handled.” Here’s what that looks like in real life: One client needed to set up an automation in Kit so people could register for her webinar. She’d been stuck for weeks, and we built it together in under an hour. Another came in with a tech tool she couldn’t get working. We troubleshot it live, flipped the switch, and it’s been running smoothly since. Others bring those “why am I still...
7 months ago • 1 min read
Hi Reader!We’re in that in-between season. Half our brain is still in summer, the other half is bracing for fall. And of course it shows up in business too: Too many ideas but no clear starting point. Half-finished projects you swore you’d wrap up in July. Client emails flagged… but still unopened. It feels like a desk piled high with sticky notes and no clear system to move forward. Here’s the thing: this season isn’t about hustling harder. It’s about catching the natural rhythm shift into...
8 months ago • 1 min read